What Is PPC (Pay Per Click)? An Introduction to PPC Marketing

PPC is a digital marketing channel used by businesses to redirect traffic and conversions from search engines.

Maybe you’re looking for ways to get your first visitors and sales to a new business, or you’re considering ways to expand your brand online.

PPC can be a great way to promote your business and reach new customers, but it can be a little confusing at first for those starting on the channel.

In this guide, we will help you understand what PPC is, how it works, how to use it to promote the success of your business and explain the different platforms and how it works.

What is PPC?

PPC, which means pay per click, is an online advertising model where advertisers place ads on a platform like Google Ads and pay a commission every time someone clicks on it.

Do almost any search on Google (or Bing) and you will see ads at the top of the results.

Companies use PPC to drive traffic, sales, or inquiries from their target audience. Regular PPC platforms offer an excellent level of targeting, which means that you can only show ads to those who fit your customer’s demographics.

Search engines are the primary way for people to search for providers of products and services. If there is an active audience looking for what your business has to offer, there is an opportunity to sell something.

PPC can help you reach these people with a precise target level that traditional ads cannot.

PPC offers the opportunity to reach your target audience as soon as they are looking for a company like you and gain insight into the data to make it effective over time.

Paid advertising is big business and Alphabet (Google) makes just over $ 162 billion annually through its ad platforms.

How do pay per click ads work?

PPC as a marketing channel contains several advertising platforms, most of which are Google Ads and Bing Ads.

And within each of these platforms, there are different ad formats, including:

• Search ads

• Commercial advertisement

• Image ads

• Video ads

• Gmail ads

Typically, you’ll see companies launching their PPC marketing on Google Ads for the simple reason that it provides access to a wider audience and potential customers, as well as different ways to set up and run campaigns. Kos. Achieve your goals.

But regardless of the platform and format of the ad, the way PPC works remains unchanged and is a fairly straightforward process:

1. Log into an advertising account on the platform.

2. Create ads (and choose the right target by adding keywords or audiences, etc.).

Set the maximum cost you want to pay per click.

4. Your ad will be auctioned while other advertisers bid on the same keywords.

5. The auction determines the order in which the advertisements are displayed.

6. You pay when someone clicks on your ad.

It’s simple and easy to understand, and while there are differences between the different ad formats (and other bidding strategies that can be used as an example), the basics remain.

But let’s take a look at how the auction works as it is usually the part that most confuses those starting out with PPC.

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